社会发展到今天，许多人已经感觉到，很多世上流传的所谓道理自相矛盾，让人百思不得其解。本书意在，以最直白的语言，最质朴的道理，拒绝煽情炒作，拂去修饰遮掩，还世界一个本来的清净面目，助力众人去伪存真达成幸福。本书主要表达了如下的新颖理念：
Today, many people have felt that many of the so-called truths in the world are contradictory and hard to understand. With the most straightforward language and the simplest truth, this book refuses all sensational hype, wipes away all the heavy haze, returns the world to its original clean face, and helps people ponder and explore the source to eliminate the false, retain the truth, and achieve happiness. This book mainly expresses the following novel ideas:
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作者是北京邮电大学退休教师，退休前担任该校电商研究中心副主任，其间十多年主要从事通信行业的经管研究和咨询。曾经的数十个咨询对象包括，中国三大电信运营商的总部及其省、市公司，跨国公司中的华为、朗讯、微软，咨询机构中的德国电信咨询、野村综研、中国工程院，政府部门中的工信部、国资委、北京经信委等。曾对电信运营商重组、3G与4G牌照发放等电信行业当时的顶级事务，为国家相关部委提供决策咨询，并荣获采纳，且成效卓著。作者做过农活、维修、组装、制造、工程、研发、教学、培训、领导、管理、营销、咨询等多种工作。他在几十年的各类经历中，持续认真总结思考社会、市场与学术上的各类现象、经验及其背后的深层原因。The author is now retired from the Beijing University of Posts and Telecommunications (BUPT). Before retiring, he served as the deputy director of the e-commerce research center at BUPT, during which, for more than ten years, he mainly engaged in economic management research and consulting for the telecom industry. Dozens of consulting clients include the headquarters of China’s three major telecom operators and their provincial and municipal companies, Microsoft, Huawei, and Lucent among multinational corporations, Deutsche Telekom Consulting, Nomura Research Institute, Chinese Academy of Engineering among the consulting organizations, and the Ministry of Industry and Information Technology, the State-owned Assets Supervision and Administration Commission, Beijing Economic and Information Commission among the government departments, etc. He provided decision-making consultations for relevant national ministries and commissions on top-level affairs in the telecom industry then, such as telecom operator reorganization, and 3G and 4G license issuance, which were adopted with remarkable results.The author has done various jobs in farming, maintenance, assembly, manufacturing, engineering, research, development, teaching, training, leadership, management, marketing, and consulting. In his decades of various experiences, he has continued to conscientiously summarize and think about various social, market, and academic phenomena, experiences, and the deep reasons behind them.
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