The book introduces the concept of narrative intelligence–an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents–anyone who is setting out to the change the world.
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Preface: My Leadership Journey vii
Part One: What Is Transformational Leadership? 1
Introduction: Ten Mistakes Transformational Leaders Make 3
1 The Secret Language of Leadership 21
Part Two: The Language of Leadership: Key Enablers 51
2 Articulating a Clear, Inspiring Goal 53
3 The Leader’s Own Story: Committing to the Goal 65
4 Mastering the Audience’s Story 80
5 Cultivating Narrative Intelligence 92
6 Telling Truthful Stories 116
7 Leadership Presence: The Body Language of Leadership 132
Part Three: The Language of Leadership: Key Steps 147
8 Getting People’s Attention 149
9 Stimulating Desire 166
10 Reinforcing with Reasons 187
11 Continuing the Conversation 199
12 Epilogue 211
Appendix 1: Presentation to the Change Management Committee of the World Bank: April 1996 221
Appendix 2: Templates and Exercises 229
Appendix 3: What’s Your Narrative Intelligence? 235
Notes 245
Acknowledgments 265
About the Author 267
Index 269
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The Author
Stephen Denning is senior fellow at the James Mac Gregor Burns Leadership Academy at the University of Maryland and the author of The Leader’s Guide to Storytelling and Squirrel Inc. from Jossey-Bass. He is former program director, knowledge management, at the World Bank. In 2003 he was named as one of the world’s Top Two Hundred Business Gurus. His articles have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership.
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