This volume presents twenty updated and new theories oftravelers decisions and behaviors. It describes the advances in theoryconstruction and practical applications of theory in the disciplines oftourism, hospitality, leisure, and entertainment (THLE) research. The chapters allbuild on the grand models appearing in these four literature streams during1965-2015.This approach is comprehensive in both coverage and depthwith regard to constructing, testing, and applying theories of travelers decisions and behaviors, which includes original work in updating grandtheories and micro (algorithm-conscious and non-conscious based) theories oftravelers decisions and behavior. This volume is the first to fully recognizeand construct theories across the THLE discipline.This volume describes the synergies, symbioses, andserendipity occurring in THLE behavior. It tears down researchers’ parochialfences of what is and is not tourism, hospitality, leisure, and entertainment. The time has arrived tor tourism to embrace hospitality, hospitality to embracetourism, and all to embrace leisure and entertainment, and this volume servesas a catalyst to accomplish this embrace.
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