The global phenomenon of e Sports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the e Sports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, e Business and strategy, this book takes a pioneering approach and examines potential implications for the future of e Sports.
สารบัญ
1. Introduction: The Emergence of e Sports.- 2. A Short History of e Sports and Management.- 3. Stakeholders in the e Sports Industry.- 4. Unwritten Governing Principles.- 5. The Business Model Network.- 6. Conclusion: The Future of e Sports.
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Tobias M. Scholz is a Postdoctoral Researcher for Human Resource Management and Organisational Behaviour at the University of Siegen, Germany. He has been involved in e Sports since 2001, and is the Editor of the e Sports Yearbook. He was the Editor-in-chief of the first German e Sports magazine. His research focuses on organisational technology studies, HRM, and e Sports. Tobias’ most recent book is Big Data in Organizations and the Role of Human Resource Management (2017).
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