ผู้เขียน: Umberto Lago

Bill Fischer is a professor of innovation management at IMD in Lausanne, Switzerland. Formerly he was executive president and dean of the China-Europe International Business School in Shanghai and the Dalton L. Mc Michael Sr. Professor of Business at the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill. He writes The Ideas Business blog for Forbes.com. Umberto Lago is associate professor of Management at Bologna University in Italy. He has been, at different stages of his life (often simultaneously): a university professor, private and public manager, entrepreneur, and consultant. He is a member of UEFA Club Financial Control Body. Fang Liu is a research associate at IMD. Her research focuses on fields such as management innovation, marketing, and global business.