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ผู้เขียน: USA) Malhotra Naresh K. (Georgia Institute of Technology

สนับสนุน

7 หนังสืออิเล็กทรอนิกส์โดย USA) Malhotra Naresh K. (Georgia Institute of Technology

ปกของ Naresh K. Malhotra: Marketing In and For a Sustainable Society
Naresh K. Malhotra: Marketing In and For a Sustainable Society
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects …
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อังกฤษ
DRM
€122.99
ปกของ Russell W. Belk: Qualitative Consumer Research
Russell W. Belk: Qualitative Consumer Research
In spite of, and because of, the attention recently paid to "big data" and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual …
PDF
อังกฤษ
DRM
€116.43
ปกของ Russell W. Belk: Qualitative Consumer Research
Russell W. Belk: Qualitative Consumer Research
In spite of, and because of, the attention recently paid to "big data" and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual …
EPUB
อังกฤษ
DRM
€116.51
ปกของ Hans Baumgartner & Bert Weijters: Measurement in Marketing
Hans Baumgartner & Bert Weijters: Measurement in Marketing
Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Res …
PDF
อังกฤษ
DRM
€101.55
ปกของ Hans Baumgartner & Bert Weijters: Measurement in Marketing
Hans Baumgartner & Bert Weijters: Measurement in Marketing
Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Res …
EPUB
อังกฤษ
DRM
€101.76
ปกของ V. Kumar & David W. Stewart: Marketing Accountability for Marketing and Non-Marketing Outcomes
V. Kumar & David W. Stewart: Marketing Accountability for Marketing and Non-Marketing Outcomes
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of soci …
PDF
อังกฤษ
DRM
€121.97
ปกของ V. Kumar & David W. Stewart: Marketing Accountability for Marketing and Non-Marketing Outcomes
V. Kumar & David W. Stewart: Marketing Accountability for Marketing and Non-Marketing Outcomes
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of soci …
EPUB
อังกฤษ
DRM
€121.96