Vicki Mayer 
Almost Hollywood, Nearly New Orleans [EPUB ebook] 
The Lure of the Local Film Economy

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Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? 
Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice pursued the goal of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.

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Acknowledgments

Prologue: I’m Just a Film Tax Credit


Introduction: Presenting Hollywood South

1. The Making of Regional Film Economies: Why La. Is Not L.A.

2. Hollywood South: Structural to Visceral Reorganizations of Space

3. The Place of Treme in the Film Economy: Love and Labor for Hollywood South

(Almost a) Conclusion


Appendix: A Guide to Decoding Film Economy Claims and Press Coverage

Notes

Index

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Vicki Mayer is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.