ผู้เขียน: Walters David Walters

The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing …

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide var …

This text is designed to be appropriate for Operations Strategy modules at both undergraduate and postgraduate level. It combines knowledge management, relationship management and advances in technol …

This text takes an updated view of the issues involved in supply chain management in today’s business environment. In the 1990s, many businesses have gone through a number of changes, in particular t …