ผู้เขียน: Willard N. Ander

Neil Z. Stern is Senior Partner at Mc Millan| Doolittle, one of America”s leading retail consultancies, and an authority on retail trends. He has developed retail strategies for such companies as Mc Donald”s, T-Mobile, Harris Teeter, and Procter & Gamble. Willard N. Ander is Senior Partner at Mc Millan| Doolittle. He focuses on retail concept development and assessment and is a frequent speaker at retailing seminars and conferences. He has worked with such clients as Saturn, BP Amoco, Lowe”s, and Harley- Davidson.