Africa is a continent on the upswing, developing great economic momentum. If German companies want to participate in Africa’s upswing, they need to be familiar with some special features. This book shows the way to successful business in Africa. It is a practical, yet scientifically based guide for all entrepreneurs and economically interested parties who want to be successful in Africa. It combines the experience of many companies with the scientific perspective and findings of the Centre for Business and Technology in Africa at Flensburg University of Applied Sciences.
In the 2nd edition new developments on the African continent are taken up and current answers are given to the classical questions, which each actor must answer for itself, which wants to be economically successful in Africa: WHY Africa is interesting for the business, WHERE the largest chances of success exist, HOW to proceed and WHICH approaches for the future organization of the economic relations between Germany and Africa are promising.
The book describes how to invest in Africa and bundles the current experiences of managers of large corporations and family businesses with a long history on the continent.
Table of Content
Africa has potential.- Not all Africa is the same.- Investing in Africa, but the right way.- The concept is in place.- An outlook and five theses.
About the author
The Editors Prof. Dr. Thomas Schmidt is Founding Director of the Centre for Business and Technology in Africa and Professor of Business Informatics and Logistics at Flensburg University of Applied Sciences. He is founder of the Namibian-German Centre for Logistics and has many years of experience in Africa with projects especially in university partnerships and technology transfer.Prof. Dr. Kay Pfaffenberger is Managing Director of the Centre for Business and Technology in Africa and Professor at Flensburg University of Applied Sciences with a focus on business administration. He leads projects in the field of energy and financing in Africa. He also conducts research in the field of payments and mobile payments in Germany and Africa.Prof. Dr. Stefan Liebing is managing partner of Conjuncta Gmb H. He has extensive experience in business initiation and implementation in Africa and has accompanied numerous companies on their way into new markets.He is honorary chairman of the Afrika-Verein der deutschen Wirtschaft e.V. as well as honorary consul of the Republic of Cameroon. Liebing teaches as an honorary professor at the Centre for Business and Technology at Flensburg University of Applied Sciences.
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