The highly acclaimed and only practical guide to managing a marketing function. Comprehensive and up-to-date reference work covering the marketing and management aspects of the role.
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Language English ● Format EPUB ● Pages 416 ● ISBN 9780955886010 ● Publisher The Marketing Directors Ltd ● Published 2010 ● Downloadable 6 times ● Currency EUR ● ID 2349788 ● Copy protection Adobe DRM
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