This book is for corporate managers with a mandate for ‘innovation’, but no idea how to make that happen.
C-suite executives and boards of directors are increasingly looking for companies to reinvent themselves or risk being left behind. With this book, companies can monetize employee’s ideas in a manner that doesn’t cost a fortune or create conflicts of interest within the ranks. Not every creative expression is going to result in tens of millions of dollars in revenue–but many will create licensing opportunities that are, at the very least, essentially free money for new product development.
Another cadre of readers will realize their innovation-rich futures are languishing in corporate purgatory. Should they quit and pitch their ‘million-dollar idea’ to another organization entirely (as outsiders), or can they take this book to their leaders and drive change, one manager at a time?
About the author
Tom Waters is an IP executive with thirty years of strategy experience in product development, market intelligence, and startup innovation. He stepped away from corporate America to join the CIA after the 9/11 attacks. There he advised U.S. companies who were victims of technology theft by foreign governments.His CIA memoir is on the Agency’s list of recommended reading for new employees and was twice optioned for television by ABC. He was featured on the cover of Government Executive Magazine, and interviewed in The Wall Street Journal, the BBC, and on Fox News.Returning to the private sector in a technology startup Tom took a leave of absence to be the founding CEO of his own startup firm. There he received a dozen patents in biometrics and digital authentication technologies. Tom has a BA from UT-Chattanooga, an MBA from Wake Forest, and is admitted to practice before the USPTO as a registered Patent Agent.
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