Tony Jappy 
Introduction to Peircean Visual Semiotics [PDF ebook] 

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Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce’s theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents. Unlike presentations of semiotics that take the written word as the referen...

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Language English ● Format PDF ● Pages 256 ● ISBN 9781441156266 ● Publisher Bloomsbury Publishing ● Published 2013 ● Downloadable 6 times ● Currency EUR ● ID 2781760 ● Copy protection Adobe DRM
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