How games are being harnessed as instruments of exploitation – and what we can do about it
Warehouse workers pack boxes while a virtual dragon races across their screen. If they beat their colleagues, they get an award. If not, they can be fired. Uber presents exhausted drivers with challenges to keep them driving. China scores its citizens so they behave well, and games with in-app purchases use achievements to empty your wallet.
Points, badges and leaderboards are creeping into every aspect of modern life. In You’ve Been Played, game designer Adrian Hon delivers a blistering takedown of how corporations, schools and governments use games and gamification as tools for profit and coercion. These are games that we often have no choice but to play, where losing has heavy penalties. You’ve Been Played is a scathing indictment of a tech-driven world that wants to convince us that misery is fun, and a call to arms for anyone who hopes to preserve their dignity and autonomy.
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Adrian Hon is the CEO and founder of games developer Six to Start. He is the co-creator of Zombies, Run, an immersive running game with 10 million players. Adrian previously studied neuroscience at the University of Cambridge, the University of Oxford, and the University of California at San Diego. He is the author of A History of the Future in 100 Objects, a columnist for EDGE magazine and has written about technology for the Daily Telegraph. He lives in Edinburgh, UK.
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