Financial experts have become ubiquitous on television, radio, and social media. They provide investment advice, interpret market movements, and explain the implications of political events, wielding a great deal of power and influence through their media presence. How do these experts acquire their authority, and what makes displays of financial expertise persuasive to their audiences?
Alex Preda provides an ethnographic exploration of how financial expertise is performed and produced in the media, analyzing its features and how audiences react to it. He examines how analysts, anchors, and producers collaborate in manufacturing financial talk that circulates around the world. Preda emphasizes the significance of talk—as opposed to the written word—in finance, as the fabric of many transactions and a means of capturing capital. Analysts and media figures understand financial talk as requiring a skill set distinct from conducting research or representing facts. Preda demonstrates that analysts and media professionals deploy expertise when they engage with audiences in ways that make it difficult to contest the claims conveyed in their talk.
The Spectacle of Expertise is based on close observations of TV and radio studios in Hong Kong, a global financial center and a crucial gateway to China, including interviews with audience members and financial analysts who appear as regular guests. It offers new and global perspectives on the relationship between financial expertise and the media, the making of public-expert talk, and how expertise is used to legitimize financialization.
İçerik tablosu
Introduction
1. What Is Financial Expertise?
2. Talk, Spectacle, and Expertise
3. The Organization of Expert Talk
4. Strategic Facework: The Expert Presentation of Experts
5. Unfaultable Talk
6. Talk and Truth
7. Managing Audiences
Conclusion
Appendix 1. Hong Kong as a Global Financial Center
Appendix 2. Ethnographic Methods
Acknowledgments
Notes
References
Index
Yazar hakkında
Alex Preda is professor of professions, markets, and technology at King’s Business School, King’s College London. He is the author of Framing Finance: The Boundaries of Markets and Modern Capitalism (2009) and Noise: Living and Trading in Electronic Finance (2017), as well as a coeditor of the Oxford Handbook of the Sociology of Finance (2013).
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