This is the first large-scale work that allows the identification of more than 1, 000 species of coastal marine fish along the Brazilian coast, from the Guianas to Argentina. With the publication of ‘Fishes of the Brazilian Coast’, Alfredo Carvalho-Filho fills a fundamental gap in the knowledge of fish worldwide. The author has participated in the Workshops for the Assessment of the State of Conservation of Marine Actinopterygii Species at the Chico Mendes Institute for Biodiversity Conservation and gives lectures on Communications, Ichthyology and, among these, the one entitled ‘Biology and Marketing’, with two disciplines so diverse gathered in a single presentation!
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Alfredo Carvalho-Filho, or just ‘Alfie’ from the scientific world of fish, is a successful ichthyologist and publicist. Having graduated from the University of São Paulo and ESPM, he worked for 55 years in the marketing, commercialization and new businesses departments of Jovem Pan Radio Network, Record TV Network, SBT TV Network, Band TV Network, Silvio Santos Group and Sport Promotion Sports Marketing. Besides a communication professional, he is also a lecturer, editor, independent diver with 2000 hours of diving, and author of the most important book on marine fish in Brazil, ‘Peixes, Costa Brasileira’, published in 1992. He has more than 200 publications including articles, scientific papers, chapters of books and 14 descriptions of new species of marine fish, in addition to 3 other books: ‘Grandes Peixes Oceânicos da Costa Brasileira’ (2020), ‘Peixes Teleósteos da Costa Norte do Brasil’ (prize for best book in Natural and Mathematical Sciences in 2021 from the Brazilian Association of University Publishers) and ‘Brazilian Reef Fishes’ (in press).
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