Seminar paper from the year 2002 in the subject Business economics – Business Management, Corporate Governance, grade: 9/10, Hogeschool Zeeland (Business Economics), course: Organisation/Management, language: English, abstract: Due to our group members, we were not only searching for an
organisation, which is present in France and Germany, no – we were
searching for an organisation with a Franco German identity. Besides,
ARTE, as a European Cultural Channel, does not only focus on crosscultural
communication and management within France and Germany,
but also within the whole of Europe.
But choosing ARTE made us deal with quite a few challenges, as
ARTE is an organisation consisting of complexity and sophisticated
structures. Therefore we divided our work in four parts in order to make
it as understandable as possible: First, we will introduce the
organisation by giving a comprehensive overview, particularly focusing
on the history and the different steps of development. After the second
part, the theoretical frame, we will use the third detailed part to analyse
the organisation ARTE using the knowledge of the given theory. The
fourth part will deal with several problems ARTE has to face with and
possible advices connected with the conclusion.
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