Anke Bastian & Martin Benkenstein 
Marketing-Management für Bildungsinstitutionen [PDF ebook] 
Aus- und Aufbau langfristiger Wettbewerbsvorteile

This book describes the globalization evolution for firms in their internationalization of their business operations. It provides necessary information about globalization contents which are all up a …

A view of the broad changes that will occur in our society with driverless cars, beyond the obvious benefits of drastically reducing deaths and injuries from automobile accidents. The automobile”s d …

Now in a fully revised and updated third edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to include relevant practical professional experienc …

Freeze Drying of Pharmaceutical Products provides an overview of the most recent and cutting-edge developments and technologies in the field, focusing on formulation developments and process monitori …

This book explores important issues in human capital in human resource management as it relates to management information systems (MIS). It highlights how management information systems are implement …

This book breaks new ground by accounting for the welfare implications of both severe inequality and environmental degradation and developing a sustainable development indicator that incorporates cha …

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as we …

Combining background knowledge and practical tools, Handbook of Inland Aquatic Ecosystem Management gives you an overview of how to manage inland waters in a holistic manner. It examines the problems …

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. …

Business transformation typically involves a wide range of visualisation techniques, from the templates and diagrams used by managers to make better strategic choices, to the experience maps used by …