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Annika Schach & Cathrin Christoph 
Compliance in der Unternehmenskommunikation [PDF ebook] 
Strategie, Umsetzung und Auswirkungen

Destek

Das Essential bietet eine umfassende Einführung in die Kommunikation von Compliance aus konzeptioneller, redaktioneller und rechtlicher Perspektive. Annika Schach und Cathrin Christoph beschreiben die Maßnahmen der internen und externen Kommunikation, die notwendig sind, um alle relevanten Stakeholder zu erreichen. Darüber hinaus schildern sie die Besonderheiten bei der Verschriftlichung von Verhaltensregeln in Form eines Code of Conduct und gehen auf den Einfluss von Compliance auf die Medien- und PR-Arbeit ein – inklusive Einblick in die Praxis in Form eines Interviews mit einem der Redakteure von Europas größtem Automobilmagazin.

€4.99
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İçerik tablosu

​Compliance-Themen vermitteln und verschriftlichen.- Compliance in der Medienarbeit.- Rechtsgrundlagen und Kodizes.

Yazar hakkında

Dr. Annika Schach ist Verwaltungsprofessorin für Angewandte Public Relations an der Hochschule Hannover und freiberufliche Kommunikationsberaterin. Prof. Dr. Cathrin Christoph lehrt Communication Management an der ISM International School of Management in Hamburg. Sie ist Inhaberin einer PR-Agentur sowie Expertin für die Unternehmenskommunikation in Rechtsanwaltskanzleien und Immobilienunternehmen.

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Dil Almanca ● Biçim PDF ● Sayfalar 44 ● ISBN 9783658094713 ● Dosya boyutu 2.6 MB ● Yayımcı Springer Fachmedien Wiesbaden GmbH ● Kent Wiesbaden ● Ülke DE ● Yayınlanan 2015 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 4457904 ● Kopya koruma Sosyal DRM

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