An International Bestseller.
An Economist Book of the Year.
A Financial Times Book of the Year.
Shortlisted for the Financial Times Business Book of the Year.
Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, You Tube and Linux: 'The Number 1 must-read… A breathtaking piece of work.' Tom Peters.
The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history.
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DON TAPSCOTT is Chief Executive and founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books including the bestsellers Paradigm Shift and The Digital Economy. He teaches at the Rotman School of Management at the University of Toronto. Wikinomics was published by Atlantic Books in 2007.
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