Arthur Asa Berger 
Cultural Perspectives on Millennials [PDF ebook] 

Destek


This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

€58.84
Ödeme metodları

İçerik tablosu

Chapter 1: Introduction.- Chapter 2: The Mind and Psyche of Millennials.- Chapter 3: A Sociology of Millennials.- Chapter 4: Myth and Millennials.- Chapter 5: Millennials and the Media.- Chapter 6: Marketing to Millennials.- Chapter 7: Millennials as Shoppers and Consumers.- Chapter 8: Postmodernism and Millennials.- Chapter 9: Politics and Millennials.- Chapter 10: Sexual Identity, Gender, and the Millennials.- Chapter 11: Coda.

Yazar hakkında

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.

Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!
Dil İngilizce ● Biçim PDF ● Sayfalar 137 ● ISBN 9783319696850 ● Dosya boyutu 2.5 MB ● Yayımcı Springer International Publishing ● Kent Cham ● Ülke CH ● Yayınlanan 2017 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 5505615 ● Kopya koruma Sosyal DRM

Aynı yazardan daha fazla e-kitap / Editör

5.062 Bu kategorideki e-kitaplar