‘From Likes to Leads: The Facebook Formula’ is a comprehensive guide to Facebook marketing that teaches businesses how to generate leads and convert them into customers.
It covers:
Optimizing Facebook presence: Creating a profile that attracts and converts.
Targeted advertising: Reaching the ideal audience with effective ads.
Lead generation strategies: Using lead ads, chatbots, and engaging content.
Conversion techniques: Nurturing leads with email sequences and sales follow-up.
Performance tracking: Analyzing data and optimizing campaigns for better results.
This book helps marketers move beyond vanity metrics and build a powerful lead generation system using Facebook, ultimately driving business growth and increasing revenue.
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I am bestselling author. Data scientist. Cambridge Alumnus. I have proven technical skills (MBA, ACCA (Knowledge Level- FTMS college Malaysia), BBA, several Google certifications such as Google Data Analytics Specialization, Google Digital Marketing & E-commerce Specialization, and Google Project Management Specialization) to deliver insightful books with ten years of business experience. I have written and published 650+ titles.
ORCID: https://orcid.org/0009-0004-8629-830X
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