Barbara B. Flynn & Xiande Zhao 
Global Supply Chain Quality Management [PDF ebook] 
Product Recalls and Their Impact

Destek

This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend into China and include the perspectives of U.S. and Chinese executives. The book then presents a conceptual model that synthesizes the literature and case studies, and describes the ways in which alternative product recall strategies influence consumers’ perception of an organization’s corporate social legitimacy and consumers’ future purchasing behaviors.

€98.64
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Dil İngilizce ● Biçim PDF ● Sayfalar 432 ● ISBN 9781439815564 ● Editör Barbara B. Flynn & Xiande Zhao ● Yayımcı CRC Press ● Yayınlanan 2014 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 3842490 ● Kopya koruma Adobe DRM
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