WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022!
Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike
Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries.
In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries.
* Critical consumer trends just emerging today–or poised to emerge tomorrow–are discussed, as are strategies for rethinking your organisation’s product and service delivery. The book also explores:
* Crucial business operations trends that are changing the way companies conduct themselves in the 21st century
* The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype
* Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends
Business Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get – and stay – on top of changes and disruptions that are right around the corner.
İçerik tablosu
Part I Introduction: Riding the Wave of Transformation 1
Chapter 1 The Five Global Shifts That Will Shape the Organizations of the Future 3
Chapter 2 The Ten Tech Mega-Trends Every Business Leader Should Know About 21
Part II Rethinking Key Sectors 45
Chapter 3 How We Generate Energy: The Three Trends Transforming the Energy Sector 47
Chapter 4 How We Stay Healthy: The Seven Trends Shaping Healthcare 59
Chapter 5 How We Learn: The Two Main Shifts in Education 73
Chapter 6 How We Feed Ourselves: The Two Key Innovations Needed to Transform Agriculture 85
Chapter 7 How We Make and Build Things: Eleven Trends to Watch Across Manufacturing and Construction 99
Chapter 8 How We Move People and Goods: The Three Trends Revolutionizing Transportation 111
Chapter 9 How We Look After Our Money: The Four Shifts That Will Shape the Financial Sector 121
Part III Rethinking What Businesses Offer 131
Chapter 10 Channel Digitization and Expansion: The Move from Physical to Digital/Hybrid Products and Channels 133
Chapter 11 Cognifying Products and Services: Smarter Products, Smarter Services 145
Chapter 12 Right Time, Right Place, Right for You: The Rise of Micro-Moments and Personalization 155
Chapter 13 Subscription and Servitization: The As-a-Service Revolution 165
Chapter 14 Cutting Out the Middlemen: How Brands Are Going Direct to the Consumer 177
Chapter 15 From B2C to ‘All to All’: The Rise of Platforms, the Sharing Economy, and Crowdsourcing 189
Chapter 16 More Immersive Experiences: How Brands Are Wowing Customers with Memorable Experiences 199
Chapter 17 Conscious Consumption: Consumer Demand for Sustainable, Responsible Products 209
PART IV Rethinking How Businesses Are Run 221
Chapter 18 Sustainable and Resilient Operations: Building a Stronger, More Responsible Company 223
Chapter 19 Finding the Balance Between Humans and Intelligent Cobots: The Blended Workforces of the Future 237
Chapter 20 Finding and Keeping Talent: The Shifting Talent Pool and Employee Experience 249
Chapter 21 Organizing to Win: Flatter, More Agile Organizations 259
Chapter 22 Authenticity: Why Brands and Leaders Need to Keep It Real 271
Chapter 23 Purposeful Business: Why Does Your Business Exist? 281
Chapter 24 Co-Opetition and Integration: A New Age of Integrated Collaboration 291
Chapter 25 New Forms of Funding: The Democratization of Business Funding 301
Part V Where to Go from Here 309
Chapter 26 Final Words: Four Key Takeaways for Business Leaders 311
Acknowledgments 317
About the Author 319
Index 321
Yazar hakkında
BERNARD MARR is an internationally recognized speaker and business strategist, a best-selling author, and advisor to global companies and governments around the globe. He is a renowned futurist, writing regularly for Forbes on topics including artificial intelligence, big data and blockchain.
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