Bernard Marr 
Business Trends in Practice [EPUB ebook] 
The 25+ Trends That are Redefining Organizations

Part I Introduction: Riding the Wave of Transformation 1
Chapter 1 The Five Global Shifts That Will Shape the Organizations of the Future 3
Chapter 2 The Ten Tech Mega-Trends Every Business Leader Should Know About 21
Part II Rethinking Key Sectors 45
Chapter 3 How We Generate Energy: The Three Trends Transforming the Energy Sector 47
Chapter 4 How We Stay Healthy: The Seven Trends Shaping Healthcare 59
Chapter 5 How We Learn: The Two Main Shifts in Education 73
Chapter 6 How We Feed Ourselves: The Two Key Innovations Needed to Transform Agriculture 85
Chapter 7 How We Make and Build Things: Eleven Trends to Watch Across Manufacturing and Construction 99
Chapter 8 How We Move People and Goods: The Three Trends Revolutionizing Transportation 111
Chapter 9 How We Look After Our Money: The Four Shifts That Will Shape the Financial Sector 121
Part III Rethinking What Businesses Offer 131
Chapter 10 Channel Digitization and Expansion: The Move from Physical to Digital/Hybrid Products and Channels 133
Chapter 11 Cognifying Products and Services: Smarter Products, Smarter Services 145
Chapter 12 Right Time, Right Place, Right for You: The Rise of Micro-Moments and Personalization 155
Chapter 13 Subscription and Servitization: The As-a-Service Revolution 165
Chapter 14 Cutting Out the Middlemen: How Brands Are Going Direct to the Consumer 177
Chapter 15 From B2C to ‘All to All’: The Rise of Platforms, the Sharing Economy, and Crowdsourcing 189
Chapter 16 More Immersive Experiences: How Brands Are Wowing Customers with Memorable Experiences 199
Chapter 17 Conscious Consumption: Consumer Demand for Sustainable, Responsible Products 209
PART IV Rethinking How Businesses Are Run 221
Chapter 18 Sustainable and Resilient Operations: Building a Stronger, More Responsible Company 223
Chapter 19 Finding the Balance Between Humans and Intelligent Cobots: The Blended Workforces of the Future 237
Chapter 20 Finding and Keeping Talent: The Shifting Talent Pool and Employee Experience 249
Chapter 21 Organizing to Win: Flatter, More Agile Organizations 259
Chapter 22 Authenticity: Why Brands and Leaders Need to Keep It Real 271
Chapter 23 Purposeful Business: Why Does Your Business Exist? 281
Chapter 24 Co-Opetition and Integration: A New Age of Integrated Collaboration 291
Chapter 25 New Forms of Funding: The Democratization of Business Funding 301
Part V Where to Go from Here 309
Chapter 26 Final Words: Four Key Takeaways for Business Leaders 311
Acknowledgments 317
About the Author 319
Index 321

BERNARD MARR is an internationally recognized speaker and business strategist, a best-selling author, and advisor to global companies and governments around the globe. He is a renowned futurist, writing regularly for Forbes on topics including artificial intelligence, big data and blockchain.