E-kitap > Sosyal Bilimler > Ekonomi > Carol M. Megehee & Alfred Ogle: Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (PDF)

Carol M. Megehee & Alfred Ogle
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research [PDF ebook]

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Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.

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Dil İngilizce ● Biçim PDF ● ISBN 9781849506045 ● Editör Carol M. Megehee & Alfred Ogle ● Yayımcı Emerald Group Publishing Limited ● Yayınlanan 2009 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2426082 ● Kopya koruma Adobe DRM

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Carol M. Megehee Alfred Ogle Arch G. Woodside

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