Chibuike Tobias 
7 Ways to Use Customer Reviews to Expand Your Business [EPUB ebook] 
A great source of information for developing tailored marketing efforts, in complementing to content, our online services

Customer reviews, customer feedback, leveraging customer reviews , the review management system. What are Customer Reviews & How Can They Help Your Business? Customer reviews are opinions and feedback from customers for a company or individual that provide helpful information about how your business is doing concerning your competitors. In 2010, more than 159, 000 active sites on the internet allowed for reviews about products and services, almost 17 million on Amazon alone. Customer reviews can be both positive and negative, but most reviews are typically positive since people want to share their happy experiences with others. Customer feedback can come in different forms, such as a review online or an email sent to) the company. The company can reply to the review, address any concerns, or respond with a thank you email. Negative reviews are widespread on online stores; they account for 1 in every 20 reviews, while positive reviews make up 90% of the total. This mix is most effective for companies trying to optimize their products and services, so businesses usually ignore negative feedback from customers. However, many reasons cause dissatisfied customers to post negative feedback – some of which can benefit both business and customer by addressing issues and improving products/services through feedback. The following are examples: -the customer was not satisfied with their purchase (unwanted, damaged, wrong product received)-the business did not provide the correct service (wrong date, time, or location for appointment)-the customer feels the company is not up to standard in terms of quality of products or services provided. To grab the book 7 Ways to Use Customer Reviews to Expand Your Business,
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