Christopher A. Bartlett & Sumantra Ghoshal 
Managing Across Borders 2nd Ed [EPUB ebook] 

Destek

MANAGING ACROSS BORDERS is the definitive guide to the management of companies in today’s global environment. Since its first publication in the US in 1989 it has established its authors as the leading authorities on the transnational company. It is based on a study of a diverse group of multinational companies including Procter & Gamble, Unilever, General Electric, Philips, Matsushita, ITT, Ericsson and NEC. The characteristics of these multinationals and the process described by Bartlett and Ghoshal provides valuable lessons on how to develop the organisational structures, administrative processes and management perspective necessary to success. ‘Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject. ‘ – Michael Porter, author of Competitive Strategy, Competitive Advantage of Nations etc.

€11.99
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Dil İngilizce ● Biçim EPUB ● ISBN 9781446494523 ● Yayımcı Random House ● Yayınlanan 2012 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 5887453 ● Kopya koruma Adobe DRM
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