800×600 This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China’s fast-growing automotive market. The authors illuminate the China market’s unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong. Normal 0 false false false EN-US X-NONE X-NONE Microsoft Internet Explorer4
€6.94
Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!
Dil İngilizce ● Biçim PDF ● ISBN 9780133757682 ● Yayımcı Pearson Education ● Yayınlanan 2013 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 8746732 ● Kopya koruma Adobe DRM
DRM özellikli bir e-kitap okuyucu gerektirir
Aynı yazardan daha fazla e-kitap / Editör
255.022 Bu kategorideki e-kitaplar
