Clea Bourne is Senior Lecturer and convenor of the MA Promotional Media: Public Relations, Advertising and Marketing at Goldsmiths, University of London, UK. Her research explores how twenty-first century economies are mediatised through various actors, practices and discourses. Clea is author of Trust, Power and Public Relations in Financial Markets, and has published widely in a range of journals and edited collections.
3 Ebooks tarafından Clea Bourne
Clea Bourne: Trust, Power and Public Relations in Financial Markets
The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent y …
PDF
İngilizce
DRM
€54.05
Clea Bourne: Public Relations and the Digital
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasin …
PDF
İngilizce
€96.29
Lee Edwards & Clea Bourne: The Sage Handbook of Promotional Culture and Society
The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, p …
EPUB
İngilizce
DRM
€109.99