Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100, 000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.
İçerik tablosu
1. Introduction to Vintage Luxury Fashion; Daniella Ryding, Claudia E. Henninger & Marta Blazquez Cano.- 2. Restructuring secondhand fashion from the consumption perspective; Linda Lisa Maria Turunen, Hanna Leipämaa-Leskinen &Jenniina Sihvonen.- 3. Access Based Consumption: A new Business Model for Luxury and Secondhand Fashion Business?; Amira Battle, Claudia E. Henninger & Daniella Ryding.- 4.Understanding the culture of consuming pre-owned luxury; Carly Fox.- 5. Pre-Loved? Analysing the Dubai Luxe Resale Market; Liz Barnes & Gaynor Lea-Greenwood.- 6. Narrative and emotional accounts of secondhand luxury purchases along the customer journey; Marie-Cecile Cervellon & Edwige Vigreux.- 7. Perceived brand image of luxury fashion and vintage fashion – an insight into Chinese millennials’ attitudes and motivations; Claudia E. Henninger, Zejian Tong & Delia Vazquez.- 8. Sources of value for luxury secondhand and vintage fashion customers in Poland – from the perspective of its demographic characteristics; Edyta Rudawska, Magdalena
Grębosz-Krawczyk & Daniella Ryding .- 9. Secondhand Index and the Spirit of Green Vintage Fashion; Devrim Umut Aslan & Cecilia Fredriksson.- 10. Dedicated Follower of Fashion; Neil Robinson & Crispin Dale.- 11. Do fashion blogs influence vintage fashion consumption? An analysis from the perspective of the Chinese market; Marta Blazquez Cano, Stephen Doyle & Yiyuan Zhang.- 12. Vintage Fashion: A cross-cultural perspective; Lindsey Carey, Marie-Cecile Cervellon, Julie Mc Coll, Aileen Stewart & Yuet Chak Yuki Yuen.- 13. Commercialisation and the authenticity of vintage fashion; Anthony Kent, Suzanne Winfield & Charlotte Shi.
Yazar hakkında
Marta Blazquez Cano is a Lecturer in Fashion Marketing at the School of Materials, University of Manchester, UK. Marta holds a BA in Advertising and PR and has developed a career in the advertising and marketing industry over a period of 10 years. She has published in leading journals, contributed to edited books, and presented her work at various national and international conferences. Marta has also been a visiting researcher in the Oxford Institute of Research Management (OXIRM), University of Oxford, UK.
Claudia E. Henninger is a Lecturer in Fashion Marketing Management at Manchester University, UK, where she teaches sustainability and strategic management. Claudia has presented her research at national and international conferences and published in leading journals. Claudia is the Deputy Chair of the Academy of Marketing SIG Sustainability. Her edited book Sustainability in Fashion – A Cradle to Upcycle Approach has been published in 2017 with Palgrave.
Daniella Ryding is a Senior Lecturer in Strategic Marketing Management and the Academic Lead for the New Academics Programme in the Faculty of Science and Engineering at the University of Manchester, UK. She is the Exams Officer for the largest MSc. Programmes in the School of Materials and sits on a number of School and Faculty Committees for Teaching and Learning, and thereby is proactively involved with strategic decisions to improve the overall student experience.
Aynı yazardan daha fazla e-kitap / Editör
3.098 Bu kategorideki e-kitaplar
