Diane M. Phillips 
Marketing Strategy & Management [EPUB ebook] 

Destek

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.
 
The text takes a global perspective that is both sustainability-focused and consumer-centric...

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€72.99
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İçerik tablosu

Setting the stage: The purpose and promise of marketing
Marketing planning: Good strategy doesn’t just happen
Reason-based strategic decision-making
The most importan...

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Yazar hakkında

Diane M. Phillips, Ph.D. is a professor of marketing at Saint Joseph’s University in Philadelphia, USA. Dr. Phillips is also a Guest Professor at the Institute for Re...

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Dil İngilizce ● Biçim EPUB ● Sayfalar 544 ● ISBN 9781529787580 ● Dosya boyutu 25.8 MB ● Yayımcı SAGE Publications ● Kent London ● Ülke GB ● Yayınlanan 2023 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 8827130 ● Kopya koruma Adobe DRM
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