Die globale Wettbewerbsstrategie [PDF ebook] 
Weltweit erfolgreiche Geschafte

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Birds of a feather flock together. We”re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth–it”s the company we keep that often determ …

This is the Participant Guide that summarizes key concepts from the video, provides reflection exercises for internalizing information as well as worksheets and checksheets to guide participants duri …

Detection canines have been utilized throughout the world for over a century, and while numerous attempts have been made to replicate the canine’s ability to detect substances by mechanical means, no …

This book offers an in-depth look at developing effectiveness in the public sector and how to achieve the best possible outcomes for people rather than just good or efficient outputs. In 15 comprehen …

This is a rags-to-riches story about a man who came from a Greek village, born to a father with three years’ schooling and an illiterate mother, whose down-to-earth Greek values formed the foundation …

How to create positive change and outcomes by "shifting" our attitudes. The definition of attitude: an expression of favour or disfavour toward a person, thing or event. As human beings, we …

This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting …

With the increasing awareness that mere economic and production-based explanations do not adequately describe the motivations for governance, researchers have focused on the behavioral side of the fi …