Edited by State Grid Tianjin Jizhou Company 
Culture-Driven Cultivation of "Group Advancement" [EPUB ebook] 
The Practice of Brand Building of "Red Jackets Walking in the Mountains"

This book is divided into six chapters, including inheritance of red culture, leadership of corporate culture, driving force of team culture, cohesion of staff culture, dissemination of brand culture, and demonstration of group’s advanced style. Taking cultural driving of group advancement as the main line, this book starts with cultural inheritance and leadership, and gradually relies on cultural driving and cohesion to form an advanced atmosphere where outstanding individuals emerge in large numbers. It introduces in detail the practical exploration of State Grid Tianjin Jizhou Company in the process of cultivating advanced groups, as well as the role of cultural demonstration leadership, advanced typical demonstration driving, and service mechanism improvement and enhancement in this process. It is both theoretically supported and empirically proven, forming a theoretical and practical logic of "group advancement" cultivation that is in line with the characteristics of state-owned enterprises. A large number of practical cases are the highlights of this book, which can be used as a reference for other state-owned enterprises.