The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.
Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
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Biçim EPUB ● Sayfalar 504 ● ISBN 9781136242854 ● Editör Enrique (University of Valencia, Spain) Bigne & Ajay K. (University of Delaware, USA) Manrai ● Yayımcı Taylor and Francis ● Yayınlanan 2014 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2881331 ● Kopya koruma Adobe DRM
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