Leverage the power of influencer marketing for your business.
The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about:
- The importance of investing in influencer marketing for your business
- Identifying the right type of influencer for your brand and product
- Working with micro-influencers that are niche specific and budget friendly
- Organizing and running your influencer marketing campaigns
- Analyzing the results of your campaign to maximize your ROI
- Leveraging influencer relationships to grow your business
Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.
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Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (Harper Collins Leadership), a ground-breaking book redefining digital influence.
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