Jacquelyn A. Ottman, founder and principal of J. Ottman Consulting, has been working with green businesses since 1989. Ottman counts among her clients over sixty of the Fortune 500, several U.S. Government labels programs including the EPA”s Energy Star and the USDA”s Bio Preferred labels. She is the author of the bestselling Green Marketing.
3 Ebooks tarafından Eric Ryan
Jacquelyn A. Ottman: The New Rules of Green Marketing
Green products have been around since the 1970s, but it’s only in recent years that they’ve become ubiquitous. That’s because savvy green marketers are no longer targeting "deep green" cons …
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€25.99
Jacquelyn A. Ottman: New Rules of Green Marketing
Green products have been around since the 1970s, but it’s only in recent years that they’ve become ubiquitous. That’s because savvy green marketers are no longer targeting "deep green" cons …
PDF
İngilizce
DRM
€32.10
