Yazar: Eric Viardot

Destek
Alexander Brem is Professor of Technology & Innovation Management at the Mads Clausen Institute (MCI), University of Southern Denmark. He is also Head of SDU Innovation and Design Engineering, an interdisciplinary department in the Faculty of Engineering. His research interest focuses on Technology and Innovation Management, with a special focus on boundaries to Psychology, Marketing and Entrepreneurship. Eric Viardot is Professor of Strategy and Marketing and Director of The Global Innovation Management Centre at EADA Business School, Barcelona, Spain. Before joining academia, Eric worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. Eric has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management.




7 Ebooks tarafından Eric Viardot

Alexander Brem & Eric Viardot: Revolution of Innovation Management
This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine r …
PDF
İngilizce
€85.59
Alexander Brem & Eric Viardot: Revolution of Innovation Management
This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the im …
PDF
İngilizce
€106.99
Alexander Brem & Éric Viardot: Adoption of Innovation
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the ma …
PDF
İngilizce
€96.29
Eric Viardot: The Timeless Principles of Successful Business Strategy
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business wha …
PDF
İngilizce
€64.19
Alexander Brem & Jin Chen: Routledge Companion to Innovation Management
Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at …
EPUB
İngilizce
DRM
€70.23
Alexander Brem & Jin Chen: Routledge Companion to Innovation Management
Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at …
PDF
İngilizce
DRM
€70.61
Eric Viardot: Successful Marketing Strategies for High-Tech Firms, Third Edition
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effe …
PDF
İngilizce
DRM
€85.13