WHAT THEY DIDN’T TEACH YOU IN BUSINESS SCHOOL – AND WHAT YOU NEED TO KNOW.
Powerful corporate interests use their lobbyists to wield influence.
They impact our daily lives, but who are they and how do they operate?
In this tell-it-like-it-is casual narrative, the reader gets an
inside look at the life of a corporate lobbyist from someone who lived it.
The book takes you from fundraisers, to the halls of Congress, to the
White House and on to China, South Africa and
Mexico with a stop at ground zero just days after 9/11.
Raisin Bran and Other Cereal Wars provides unique insights into the widely misunderstood role of corporate government relations and how it affects public policy. It is the go-to source for anyone interested in learning more about the complex and stimulating confluence of business, law, lobbying and politics.
Yazar hakkında
George Franklin is a lawyer and former Vice President of Worldwide
Government Relations for Kellogg Company. He has held
numerous positions in and out of government including Member of the Industry Sector Advisory Committee on Consumer Goods of the U.S. Department of Commerce, Member of the U.S.
Department of Agriculture Human Nutrition Advisory Committee, Chairman of both the State Affairs Committee and the Washington Representatives Group of the Grocery Manufacturers of America and Chairman of the American Frozen Food Institute.
In addition to having testified before Congress as the representative of the food industry, he has served as Chairman of the Board of Trustees of Western Michigan University and had his own weekly radio segment called Ask the Lobbyist. He is currently President of Franklin Public Affairs LLC in Kalamazoo, Michigan.
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