Gerd Nufer 
Wirkungen von Event-Marketing [PDF ebook] 
Theoretische Fundierung und empirische Analyse

Capitalism is historically pervasive. Despite attempts through the centuries to suppress or control the private ownership of commercial assets, production and trade for profit has survived and, ultim …

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the …

A practical, modern book for managers and leaders who need to know how to get the best from their teams in a 21st century business world. The world of work and the needs of people in the workplace ha …

Financial plans that stimulate growth and eliminate poverty in developing African countries! African Developmental Finance and Business Finance Policy presents theoretical/conceptual and empirical ar …

The integration of renewable energy resources into the electricity grid presents an important challenge. This book provides a review and analysis of the technical and policy options available for man …

Information Warfare in Business provides a significant and interesting perspective on the concept of the network organization. It illustrates the relations between information technology and organiza …

Corporations have continued to grow and extend their operations into the global economy to the point that the modern corporation has become larger and more influential than many sovereign countries. …

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of ”imperialism” or criticized for neglecting the insights obtained …

With European Monetary Union well underway, Europe is starting to look at nearby countries and culturally closer continents to define its strategies for the future. In this book, chapters by leading …