Best practices, practical advice, and design ideas for
successful ecommerce search
A glaring gap has existed in the market for a resource that
offers a comprehensive, actionable design patterns and design
strategies for ecommerce search–but no longer. With this
invaluable book, user experience designer and user researcher Greg
Nudelman shares his years of experience working on popular
ecommerce sites as he tackles even the most difficult ecommerce
search design problems. Nudelman helps you create highly effective
and intuitive ecommerce search design solutions and he takes a
unique forward-thinking look at trends such as integrating
searching with browsing to create a single-finding user
interface.
* Offers much-needed insight on how to create ecommerce search
experiences that truly benefit online shoppers
* Juxtaposes examples of common design pitfalls against examples
of highly effective ecommerce search design solutions
* Presents comprehensive guidance on ecommerce search design
strategies for the Web, mobile phone applications, and new tablet
devices
* Shares the author’s years of unique experience working with
ecommerce from the perspective of the user’s experience
Designing ecommerce Search is mandatory reading if you
are interested in orchestrating successful ecommerce search
strategies.
İçerik tablosu
Foreword.
Introduction.
Part I: Op timizing e Commerce Search Res ults Pages.
Chapter 1:Starting from Zero: Winning Strategies for No Search
Results Pages.
Chapter 2:How Shoppers Search.
Chapter 3:Choosing the Right Search Results Page Layout.
Chapter 4:Balancing Pogosticking and Page Relevance.
Chapter 5:Making $10, 000 a Pixel: Optimizing Thumbnail Images in
Search Results.
Chapter 6:Best Practices for Ads in Search Results.
Part II: Des igning e Commerce Search Interactions.
Chapter 7:Best Practices for Designing Faceted Search
Filters.
Chapter 8:Numeric Filters: Issues and Best Practices.
Chapter 9:Date Filters: Successful Calendar Design Patterns.
Chapter 10:The Mystery of Filtering by Sorting.
Chapter 11:Designing Query Disambiguation Solutions for Online
Shopping.
Chapter 12:Introducing the More Like This Design Pattern.
Chapter 13:Designing Effective Breadcrumbs.
Part III: The Future of e Commerce Search.
Chapter 14:The Brave New World of Visual Browsing.
Chapter 15:Designing Mobile Search: Turning Limitations into
Opportunities.
Chapter 16:Design Patterns for More Effective Mobile Faceted
Search.
Chapter 17:Search on Tablet Devices: The Flight of
Discovery.
Chapter 18:Search for e Commerce Help Systems (ONLINE ONLY).
Appendix:Designing Search: Best Practices (ONLINE ONLY).
Index.
Yazar hakkında
Greg Nudelman is the founder of Design Caffeine, Inc., a user
experience design business consultancy specializing in search,
social networking, business dashboards, and process redesign for
mobile and Web platforms. Widely recognized as an experience design
expert, Greg has published over 30 articles and speaks regularly to
audiences around the world about how to design intuitive and
elegant systems that improve the quality of people’s lives while
creating abundant ROI. He has led design projects for Fortune 500
companies and creative startups.
Launched by Founder and Publisher PABINI GABRIEL-PETIT in
November 2005, the Web magazine UXmatters provides insights
and inspiration to professionals working in every aspect of user
experience (UX) — from strategy to design to user research.
Its authors are leading thinkers and active participants in the UX
community.
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