JEFF ZABIN is Director of Marketing in the Global Marketing
Solutions group at Fair Isaac, the leading provider of customer
analytics and decision technology. He is the coauthor of The Seven
Steps to Nirvana.
GRESH BREBACH is President of the Brebach Group,
specializing in marketing services. Previously, he served as a
Director at Mc Kinsey & Co. and a Managing Partner of
Accenture.
1 Ebooks tarafından Gresh Brebach
Jeff Zabin & Gresh Brebach: Precision Marketing
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This mea …
PDF
İngilizce
DRM
€22.99
