Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the
most distinguished experts in the field of globalization. In The
Quest for Global Dominance they present the lessons from their
twenty-year study of over two hundred corporations. They argue
that, in order for a company to create and maintain its position as
a globally dominant player, executives must ensure that their
company leads its industry in the following four essential tasks:
* Identifying market opportunities worldwide and pursuing them by
establishing the necessary presence in all key markets
* Converting global presence into global competitive advantage by
identifying and developing the opportunities for value creation
that global presence offers
* Cultivating a global mindset by viewing cultural and geographic
diversity as an opportunity, not just a challenge
* Leveraging the rise of emerging markets especially China and
India to transform the company’s growth prospects, global cost
structure, and pace of innovation
İçerik tablosu
Foreword ix
Jeffrey E. Garten
Preface xiii
Acknowledgments xix
1. Rising Up to the Global Challenge 1
2. Building Global Presence 25
3. Lessons from the Globalization of Wal-Mart 57
4. Exploiting Global Presence 79
5. Cultivating a Global Mindset 115
6. Building a Global Knowledge Machine 153
7. Dynamics of Global Business Teams 189
8. Globalizing the Young Venture 217
9. Leveraging China and India for Global Dominance 237
Notes 267
The Authors 279
Index 281
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THE AUTHORS
Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization at the Smith School of Business, the University of Maryland at College Park. A world-renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia.
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business. He consults with CEOs and senior executives in global corporations. During 2008, he is on leave from Tuck to work with General Electric as ‘Professor in Residence and Chief Innovation Consultant.’
Haiyan Wang is managing partner of China India Institute, a research and consulting organization. Drawing on her experience in China, Singapore, Europe, and the United States, she consults with companies and speaks at conferences on smart globalization in the age of China and India.
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