Hanna Schramm-Klein & Thomas Foscht 
European Retail Research [PDF ebook] 
2013, Volume 27, Issue I

Destek

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

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İçerik tablosu

Self-monitoring and Fashion Retailer Choice.- Purchasing the Counterfeit.- Differentiation in Online Retailing.- Store Flyer Advertising.- Self-Service Technologies.- Retailing in Portugal.

Yazar hakkında

Prof. Dr. Hanna Schramm-Klein, Siegen University, Germany Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland. Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Bernhard Swoboda, University of Trier, Germany.

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Dil İngilizce ● Biçim PDF ● Sayfalar 125 ● ISBN 9783658053130 ● Dosya boyutu 2.9 MB ● Editör Hanna Schramm-Klein & Thomas Foscht ● Yayımcı Springer Fachmedien Wiesbaden GmbH ● Kent Wiesbaden ● Ülke DE ● Yayınlanan 2014 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 3043647 ● Kopya koruma Sosyal DRM

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