Hartmut Kreikebaum & Dirk Ulrich Gilbert 
Strategisches Management [PDF ebook] 

Destek

Strategic issues need to be addressed to ensure companies’ successful long-term survival. This textbook provides a clear account of the specific problems and working areas involved in strategic management based on a process model. A special feature of the book is the way in which it considers the various challenges arising from globalization and awareness of companies’ social responsibilities. This eighth edition has been fully revised and updated. Methods with practical relevance have been added and numerous new examples have been included.

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The late Prof. Hartmut Kreikebaum was Academic Director of the Institute for Business Ethics at the European Business School in Hessen. Prof. Dirk Ulrich Gilbert holds the Chair of Business Administration, specializing in business ethics, at the University of Hamburg. Prof. Michael Behnam is Professor of Strategic and International Management at Suffolk University, Boston, Massachusetts.

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Dil Almanca ● Biçim PDF ● Sayfalar 362 ● ISBN 9783170311121 ● Dosya boyutu 5.4 MB ● Yayımcı Kohlhammer Verlag ● Kent Stuttgart ● Ülke DE ● Yayınlanan 2018 ● Baskı 8 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 5809852 ● Kopya koruma Sosyal DRM

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