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Summary, Analysis & Review of Jonah Berger’s Contagious by Instaread [EPUB ebook] 

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Summary, Analysis & Review of Jonah Berger’s Contagious by Instaread

 

Preview:

Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread.

Any product or idea can go viral. It doesn’t take a big advertising budget or a celebrity endorsement to raise awareness. Instead, the six principles of contagiousness can be turned into the helpful mnemonic acronym STEPPS. These are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. For a product or idea to spread, it must use each of these steps.

While STEPPS can help guarantee that an idea or product will go viral, some concepts are more likely to spread successfully than others. For example, a well-priced television is more likely to lure buyers than a poor-quality television with …

 

PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book.

 

Inside this Summary, Analysis & Review of Jonah Berger’s Contagious by Instaread:

 


  • Overview of the Book

  • Important People

  • Key Takeaways

  • Analysis of Key Takeaways


 

About the Author

With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. 

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Ödeme metodları
Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!
Dil İngilizce ● Biçim EPUB ● Sayfalar 35 ● ISBN 9781683786764 ● Dosya boyutu 0.1 MB ● Yayımcı Instaread, Inc ● Yayınlanan 2019 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 5050337 ● Kopya koruma Adobe DRM
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