Part of SAGE′s Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versati...
İçerik tablosu
Chapter 1: An Introduction to Grounded Theory
Chapter 2: Understanding Grounded Theory
Chapter 3: Basic Components of a Classic Grounded Theory Approach
Chapter 4: Do...
Yazar hakkında
Gaëtan Mourmant has a dual Ph D degree in Management Information Systems from Paris Dauphine University and Georgia State University. Gaëtan is the founder of a succe...