Yazar: Jackson Tim Jackson

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. …

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. …

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitione …