Essay from the year 2010 in the subject Business economics – Supply, Production, Logistics, grade: 100.00, University of Phoenix, course: ISCOM 374 Integrated Logistics Management, language: English, abstract: Logistics and Supply Chain Article Analysis
Organizations continually seek ways to reduce costs, improve productivity, and customer satisfaction while attaining competitive advantage. As a result, organizations rely on supply chains and logistics to coordinate improvements and productivity across marketing, production, and finance departments within an organization and across organizations to meet goals and objectives. This paper uses three articles as a basis of how logistics and supply chain management processes meet customer requirements. Logistics will also be defined along with a discussion of the of supply chain logistics in organizational strategy. Implications of poor logistics and supply chain management are reviewed and the identification and description of customer satisfaction requirements influencing logistics and impacting the supply chain are examined. Finally examples of inappropriate and appropriate logistics planning that leads to customer dissatisfaction or satisfaction are illustrated.
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