In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals.
In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
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Jay A. Conger is the Henry Kravis Research Professor of Leadership Studies at Claremont Mc Kenna College. He is also Senior Research Scientist at the Center for Effective Organizations at the University of Southern California in Los Angeles and visiting Professor of Organizational Behavior at the London Business School.
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