Develop and implement a Pinterest marketing strategy with
this step-by-step guide
Pinterest is the fastest-growing social media platform, with
more than 80 percent of its users women between the ages of 25 and
54. Learn to reach this desirable market by following the advice in
this step-by-step, task-based guide! It explains Pinterest’s unique
appeal and fundamentals, then shows how to develop a strategic
marketing plan, set up an account, curate winning content, find
followers, and track and monitor Pinterest traffic. The popular An
Hour a Day format uses a detailed how-to approach with case
studies, tips, interviews, and more.
* Learn how craft, implement, measure, and optimize a successful
Pinterest marketing plan
* Explore the factors behind Pinterest’s appeal and learn how to
develop a plan based on your business’s core goals, then implement
it and monitor the results
* Review case studies and interviews with successful Pinterest
marketers to use as guidelines for your own campaigns
Pinterest Marketing: An Hour a Day gives you the know-how
and the confidence to market your business on today’s hottest
social media platform.
İçerik tablosu
Introduction xix
Chapter 1 Understanding Pinterest 1
Chapter 2 Who Uses Pinterest for Marketing and Why? 13
Chapter 3 What Makes Pinterest Valuable? 39
Chapter 4 Week 1: Set Up a Pinterest Account 57
Chapter 5 Week 2: Curating Content with Pinterest 75
Chapter 6 Week 3: Find and Attract Followers 89
Chapter 7 Week 4: Purposely Propagating Pins on Pinterest 107
Chapter 8 Week 5: Track and Monitor Pinterest Traffic 123
Chapter 9 Week 6: Developing a Successful Pinterest Strategy 145
Chapter 10 Week 7: Leveraging Boards for Better Reach 163
Chapter 11 Week 8: Using Pinterest to Attract Traffi c 185
Chapter 12 Week 9: Using Pinterest to Engage with Fans 207
Chapter 13 Week 10: Pinterest Marketing Through Contests 229
Chapter 14 Week 11: Measure and Refine Your Strategy 243
Chapter 15 The Future of Pinterest Marketing 263
Appendix 1: Pinterest Marketing Resources 273
Appendix 2: Pinterest Tips from Top Marketers 277
Index 285
Yazar hakkında
Jennifer Evans Cario is founder and President of Sugar Spun Marketing, a boutique social media agency specializing in sustainable social media strategies, web analytics, and corporate training. She also serves as the Social Media Faculty Chair for Market Motive, a web-based training facility, and as adjunct faculty for Rutgers University’s Mini-MBA programs. Jennifer has been in the industry since 1996 and has trained or consulted for a wide range of B2B and B2C companies across the United States and Canada.
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